Just a quick one today to put a few minds at rest. Brands have been advised that using social media as a promotional method for business is beneficial in the long run but return on investment might take time, as networking on pages such as Facebook is about establishing relationships.
Social media consultancy is about looking at the current trends and advising customers accordingly. Now relationship building takes time, it is no different online. I think businesses may be hesitant to direct large portions of their marketing budget toward social media consultancy or social media activities because the percieved ROI is not instant.
Those looking for "long-term, sustainable customer relationships can spend less per month/year/quarter using social media". According to clickthrough 64% of people marketing online have tried social media, but 31% of these have spent no money at all on it.
If you want to see what social media consultancy can do for your business, then call 0800 988 5722
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