I have just arrived back home after a fantastic networking meeting held by Ian at the best of Bromsgrove, and as I was driving home I was thinking about how these real word networking meetings are no different to how we network on-line using twitter or facebook etc. There were about 80 businesses in the room tonight and only a hand full of them used social media for their business and had any sort of real return!
Why?
These people (myself included) get work from off line networking events, but they seem to struggle when faced with doing it on-line. You don't have to be a social media consultant to get work from on-line networking, Just ask Jason Addison at Addison Tyres. He tells me that he registered a Facebook account a couple of months ago, just for finding people he has lost touch with. But in that time he has had a raft of business come through the door from people who have connected with him on Facebook.
The reason he got the work? Because he did not sell to anyone. He just engaged them and communicated openly. The extra business he had was just a by-product of conversation and that is what we are supposed to do on social media sites such as twitter etc, have a conversation.
You don't have to sell, just communicate the sales will take care of themselves.
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