There is so much talk about how to make it on-line and what works and what doesn't.Well there are only two elements that need to be considered when trying to build a profitable business on-line.
1. Traffic Generation
2. Converting traffic to business
Now this may seem a bit obvious to most of us. But why then in that case do people still spend £100's per month in SEO (search engine optimisation) when the traffic that does hit their site leaves within less than a second because the page is not hitting the right buttons with user?
Only last week I saw a business that had been spending £450 per month for the last 9 months with some mickey mouse SEO firm. They were page one on Google for their chosen search terms which is great, but 91% of all the traffic coming from the search engines was bouncing off the page without taking any further action or clicking deeper into the site. What is the point in paying all that money for traffic that is not interested???????
So here is my tip. Find out if your traffic is converting. You can do this by using google analytics . If it is drive more traffic to that site with a carefully blended mix of seo and social media platforms such as linkedin, twitter, facebook and however else you can. If it is not converting STOP using the firm you are using now, and call in in independent firm to have a look at what is going wrong. You will be far better off spending a few hundred quid having it looked at and a proper strategy put in place then keep spending all your hard earned money trying to beat the search engines.
If you need any help with this then give us shout on 01384 77364
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